Wine creates a directory in /home/user/.wine/ when you run an exe for the first time. As it has the . it's hidden. By the sound of things you know where it is, good.
If you want to install a program change to the directory it's stored. You do NOT need your exe setup files inside the wine directory to install them.
Change to the directory were your exe is in the terminal (ex: cd /home/user/dir) and run
If it's a setup program and it works with with wine you will get the usual Windows installation directory prompt.
C:\Program Files\MyApp will be in
/home/user/.wine/drive_c/program files/myapp.
To load the installed application run something like this for example:
Code:
wine "/home/gibbs/.wine/drive_c/Program Files/Macromedia/Dreamweaver 8/Dreamweaver.exe"
Alternatively you can use cd in the shell terminal and just wine the exe directly. Remember that spaces aren't friendly to linux and to use speech marks "" when changing to a directory such as "Program Files".
I don't really understand your question but that might help...
Edit: CrossOver Office would be a better application for things like Adobe products in my opinion.