Virtual Goods Start Bringing Real Paydays
SAN FRANCISCO — Silicon Valley may have discovered the perfect business: charging real money for products that do not exist.
These so-called virtual goods, like a $1 illustration of a Champagne bottle on Facebook or the $2.50 Halloween costume in the online game Sorority Life, are no more than a collection of pixels on a Web page.
But it is quickly becoming commonplace for people to spend a few dollars on them to get ahead in an online game or to give a friend a gift on a social network.
Analysts estimate that virtual goods could bring in a billion dollars in the United States and around $5 billion worldwide this year — all for things that, aside from perhaps a few hours of work by an artist and a programmer, cost nothing to produce.
http://www.nytimes.com/2009/11/07/te..._r=1&th&emc=th