Blizzard Sells $2 Million In Virtual Livestock In Four Hours

[ekim68]

From Farmville to Second Life, there's no question that if you're able to create a virtual world in which people pay real money for virtual goods, then you've got a winner on your hands. For years now, virtual sweatshops have existed to farm World of Warcraft for gold and rare items, that can then be sold for real money. For example, a "Spectral Tiger" can fetch over $800 on eBay right now. That said, Blizzard has started to capitalize a bit on this trend, and now sells virtual pets through its online store.

http://www.techdirt.com/articles/20100420/1656239124.shtml