It depends on you that if you want to do SEO of your website by yourself or you want to hire a professional team. If you want to to SEO by yourself then remember that there are many strategies of SEO. 1st you have to generate mate tags and meta description in your website. After it you would have to create sitemap and then you would have to index and submit all the webpages to search engines. After this step, you would have to do directory submission, article writing, link wheeling, blogging for your website. be sure always that you are using correct keywords for your website in all the techniques..
Google is all about quality sites nowadays, so planning, designing, building and managing a really good site is probably the best thing you can do. That said, the most influential things on-site are the <title>, <h1> and URLs of the pages.
Offsite, you want quality links pointing your way. Don't do reciprocal links - Google is onto them and a couple of changes they made last year mean you could get penalised for doing so. Social media will help, but not the spammy kind.
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