Can't Format Dvd-ram Disc

i HAVE A HITACHI DVD-RAM gf-2000 installed in my xp system. Attempts to use memorex dvd-ram 4.7gb
type2 disc required they first be formatted, however, format attempts though appearing to be in progress always come back with 'Format could not be completed'. Any suggestions on alternative method to format the disc would be appreciated.

 

I suspect there's some other issue, perhaps check into driver updates? My Panasonic formats those without issue, so I know it can be done.