Webpage Domain Name

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Jenzlot

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Feb 25, 2015
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Hi everyone!
I recently started a small cleaning business. I am trying to build a webpage to help it grow. The problem is I can not decided what domain name would be best to use. Should a pay for a premium domain name? The one I am looking at costs about $600. It has an 89% SEO rating. I have been checking different domains using whois.domaintools.com and also using Godaddy.com I used Google Adsense to test different words and phrases to see which are used the most often in my area. I found out "cleaning service philadelphia" is what majority of people will search when looking for a cleaning business. If i use "philadelphia cleaning service" the percentage almost drops in half..by simply moving one word! Should i be taking that info into consideration when purchasing my domain name? For example, if it is available should I be trying to purchase cleaningservicephiladelphia.com? Or should I use the name of my company as the domain name? Using my company name would cost me about $10 instead of a couple hundred! But if it hurts my chances of showing up in a search engine I rather use a generic name like philadelphiacleaningservice. I do not know how much of a difference it will make. Also if I was to add the initials of my company in front of that phrase would that completely take away the SEO ratings of the original? If i was to pick the domain name based on SEO ratings and not the company name I would incorporate our name in other places, such as in the title and description in search engine results. Also, I thought of doing something like "premiumdomainname.com/COMPANYNAME" but I do not have any knowledge on how to do that or the benefits or disadvantages. Keep in mind, if I do not go with a premium domain I would have more money to market my company like paying google (about $10per click) to show up near the top, newspapers, accessories with company logo etc. :confused: Please help!
 

JiminSA

Jim
Joined
Dec 15, 2011
Messages
3,407
In light of the trend since 2010, many SEOs feel that EMDs and other keyword domains may become even less beneficial in the future. This does not mean that you should necessarily avoid or abandon keyword domains, but it does mean that keywords shouldn’t be the primary factor you consider when choosing a domain.
I found this interesting snippet in this article take a read - I hope it helps you evaluate your spending $600 or $10 ...
 

TheShooter93

Cody
Malware Specialist
Joined
Jul 9, 2008
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11,250
Hi Jenzlot,

I'm not a web developer, so hopefully someone with more knowledge in this area will jump in with more details. In the meantime, I believe I can answer some of your questions.

Jenzlot said:
The problem is I can not decided what domain name would be best to use.
You typically want to make it as close to your company's name as possible.

For example: www.jenzlotscleaning.com

Jenzlot said:
the percentage almost drops in half..by simply moving one word! Should i be taking that info into consideration when purchasing my domain name?
From a business standpoint I certainly would. More exposure = increase in potential customers = increase in potential profit.

If the cost is the same, it's a no-brainer. Assuming it's not, it depends on what the cost difference is and what those potential benefits are worth to you.
 
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